“Living beautifully should be effortless.” — Aerin Lauder
Aerin Lauder, founder of global luxury lifestyle brand, AERIN, has a family legacy of stylish living. As the granddaughter of beauty icon, Estee Lauder, Aerin was inspired by Estee’s brilliant business savvy, sense of style, and passion for family equal to her love of beauty. Aerin started out at Estee Lauder in summer jobs, and after graduating from the University of Pennsylvania’s Annenberg School of Communications in 1992, Aerin began her career at Estee Lauder full-time. She worked her way up through the company before holding various executive roles including Senior Vice President and Creative Director. She maintains her role as Style and Image Director for Estee Lauder.
Although cosmetics and beauty are a major part of her heritage, Aerin’s real passion is accessories and home. Her lifestyle brand, launched in 2012, is based on the premise that living beautifully should be effortless. The brand develops curated collections in the worlds of beauty, fashion accessories, and home décor.
AERIN has developed partnerships with E.J Victor (furniture), Lee Jofa (fabric and rugs), and Visual Comfort (lighting) to create a brand with a broad range and components that have been designed to relate harmoniously.
With a passion for art, travel, fashion, and design, Aerin’s own lifestyle serves as a focal point of inspiration for the brand.
Classic, but always with a modern point of view, every piece is created to make life more beautiful, with a sense of ease and refinement.
Sources: Architectural Digest‘s World of Aerin